It can not be bigger than this. Lastly, big-budget action spectacle period SS Rajamouli Baahubali Telugu singer is releasing worldwide this Friday (July 10), Telugu, Hindi, Tamil and Malayalam in about 4,000 screens worldwide. The film features the best artists from India to the south and Prabhas, Rana, Anushka, Tamannaah, Sathyaraj, Nassar and Ramya Krishnan in key roles. Baahubali is said to be India’s answer to Hollywood period shows such as Ben-Hur, Troy, Gladiator and 300.
Rajamouli has spent more on production than any artist in the film – a rare feat in the Indian commercial cinema. There was roped in the best technical and winners of the National Award as production designer Sabu Cyril, musical director Keeravani and visual effects supervisor V. Srinivas Mohan. Rajamouli, in an interview, said: “I have lavished on production within our limited budget will be an achievement if Indian cinema can produce content Hollywood quality within our budget because they are ahead of us in the writing and execution. “.
Rajamouli with a rich history of making special effects blockbusters like Magadheera and Eega, Baahubali has been working on for the past three years. Twenty VFX Studies (Indian and international) and 600 graphic artists worked to give you the experience VFX mammoth.
Baahubali, in two parts, it is said to be the most expensive Indian film ever made at a whopping Rs. 250 million rupees. Rajamouli explained:.. “The story is so big we can not say that through a movie try to compress the whole story in a movie, but we realized it was not working as we were losing some of emotional quotient of the film was then when we decided to release it in two parts, in the space of 10 months. ”
Never before have so many producing leaders unite to market a film of this scale. The film, produced by Shobu Yarlagadda and Prasad Devineni, is being marketed by the producers themselves through their Arka Mediaworks in Andhra Pradesh and Telangana.
Rajamouli and producer Shobu have roped of the leading producers in other languages too to market the film – Karan Johar’s Dharma Productions in Hindi, Green Study KE Gnanavel Raja in Tamil (Sri through Thenandal Films), United Global Media in Kerala and BlueSky Cinemas US-based abroad. In an exclusive interview, producer Shobu Yarlagadda said: “A lot of money is at stake in Baahubali We decided to go nationwide, not only to recover the cost, but also to give that to reach that Rajamouli is worldwide.. Your Eega (Makkhi in Hindi) was successful in the northern Gaza and had great audience when shown on television. However, the film is not properly marketed, so we thought that a well-established home side will give us a broader scope for Baahubali “.
Rana Daggubati was decisive for Karan Johar on board. Karan said. “When I mentioned the name Rana Rajamouli immediately said yes to present the film as I had great confidence in Rajamouli, given its nationwide fan following’ve been a big fan of his work and seen all his films. “Johar is releasing as a big budget Bollywood film with aggressive promotions, including a star-studded premiere in Mumbai. The question being asked is whether trade in Hindi Baahubali be able to break the record set by Rajinikanth Robot (Enthiran), far south of India of success in the North India’s largest.
In Tamil Nadu, the film will be released on 350 screens. K.E. Gnanavel Raja said.. “Baahubali was made simultaneously in Tamil It’s once in a spectacle of life and is sure to take a thunderous opening as all areas have been sold Rajamouli is a great brand and its latest release Naan Ee was a blockbuster. In addition, most of the actors in the film are well known in the state. ”
Meanwhile, in Kerala, the Tamil version of Baahubali is dubbed into Malayalam. Prem Menon Global United Media, said. “Last week we had an exciting promotional event in Kochi, where the sign of the world’s largest film was released in a stadium in the presence of the entire cast and crew There is tremendous movie craze in Kerala, where it will open in a record 225 screens. ”
The main market for Baahubali remain Andhra Pradesh and Telangana, which will be the largest ever for a regional free movie. Shobu Yarlagadda producer said: “We are launching the film on 1600 screens in Andhra and Telangana, which constitutes 90 percent of the screens in both states as a whole All areas were sold at record prices and is expected to have. the large opening in history. ”
Baahubali has been a marketing success before release too, especially your social media campaign. Shobu said: “Over the past year, we have invested our time on social networks, mainly Facebook, YouTube and Twitter This has attracted young people The resultant word of mouth in mouth has created curiosity among the older audience, by.. So, help create a buzz in a profitable manner. “
